An Associate Professor at Emerson College, Kristin J. Lieb is a researcher, author, marketer and educator.

Her core areas are branding, entertainment marketing, representational equity in popular culture and campaign planning. This expertise has enabled her to teach students in multiple majors, minors and graduate programs at Emerson.

She has published and presented widely on topics that sit at the intersection of branding, the music industry, and gender and sexuality studies, and the second edition of her book, Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars, was published by Routledge in 2018.